Style AdviceWe’ve partnered with Help For Heroes to produce a range of limited-edition pieces made from a bespoke camo print. Our commitment, to contribute 40% from the sale of each limited edition product to Help for Heroes, will go towards supporting our wounded, injured and sick Service personnel, Veterans and their families. Originally designed to disguise and protect soldiers, the early camouflage fabric, made from DPM (that’s Disruptive Pattern Material to us civvies), went into production in the late 1960s and revolutionised modern warfare. To produce our Pennine rucksack we collaborated with two expert UK-based manufacturers; Carrington Workwear in Lancashire printed our 100% cotton camo print material whilst we enlisted Brady Bags, founded in Birmingham in 1870, to construct the rucksack. The Pennine Rucksack is one of Brady Bags’ classic shapes and in our camouflage fabric it has a heritage feel, with plenty of utilitarian features. It has enough room inside for anything you’d need for your daily expeditions – even if they’re more crossing the street than crossing continents.
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